A five-day trade fair that will display an array of exciting homegrown products from Central Philippines dubbed "Visayas - One Town One Product (OTOP)" 2006 is slated on November 23-27 at the SM Trade Hall, Cebu City.
Carrying the theme "A Feast for the Senses", this trade fair takes visitors on a journey of the senses, according to the Department of Trade and Industry (DTI), the marketing arm of the OTOP.
In the Visayas OTOP Fair, visitors will take a tour of each region's most scenic views, captured on an adventurer's lens, hear the music of Central Philippines, feel the textures of indigenous weaves, smell distinctive aromas of regional delicacies and taste the delicious cuisine of different towns.
The Visayas Region composing of Regions 6, 7 and 8 have joined forces to create this revolutionary fair, to shape a new direction for the towns' developing industries, provide opportunities for budding entrepreneurs and develop a new culture of local pride.
It is the first time the three regions of the Visayas have come together to form a united front, a Supra-region, complementing each other through the sheer diversity of each region's products and tourist destinations that have captured more than half of the country's foreign visitors.
The OTOP Visayas Trade Fair is an activity that aims to highlight the OTOP program, a flagship project of President Gloria Macapagal Arroyo with the Local Government Units (LGUs) as the implementing arm.
The OTOP-Philippines is a priority program of the government to promote entrepreneurship and create jobs all over the country. Tourism and investment is promoted by capitalizing on what a locality already has -- the beauty of its culture and the ingenuity of the people, the DTI explained.
Under the OTOP, LGUs take the lead in identifying, developing and promoting a specific product or service, of which their areas have specific advantage. The chief executives of each city and municipality have the task of consolidating services needed by industries to develop as a trademark for their respective localities.
OTOP-Philippines provides a comprehensive assistance package through a convergence of services from LGUs, national government agencies and the private sector. This includes business counseling, skills and entrepreneurial training, product design and development, appropriate technologies and marketing.
The DTI said the OTOP-Philippines is designed to support micro, small and medium enterprises (MSME's) in the manufacturing and marketing of distinctive products and services to a much better level and achieve measurable results.
For more information on the trade fair, interested parties are advised to call Laura Rollan or Minerva Yap of DTI-7 at tel. nos. 412-1933/254-5317 r visit the DTI-7 Regional Office. (PIA)
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