Cebu Ranks Highly In Travel Magazine 2007 Survey

Conde Nast Traveler Readers’ Choice Awards

Asia / Indian Ocean Islands Category

1.Maldives 84.3 and Bali 84.3

3. Phuket 80.6

4. Seychelles 77.7

5. Mauritius 75.0

6. Koh Samui 73.7

7. Cebu 72.3

8. Langkawi 69.5

9. Lombok 63.8
10. Zanzibar 62.8

For the fourth straight year, Cebu has been ranked among the top 10 island destinations in Asia / Indian Ocean in the Conde Nast Traveler Magazine Readers’ Choice Awards for 2007.

Cebu reached a seventh place finish and scored higher this year with 72.3 points compared to last year's 71 points.

Cebu ranked seventh when it first emerged in the top 10 list of the best island destinations in the region in 2004.

Maldives and Bali tied for first place in this year's number one island-destination. These two islands received received 84. 3 points, knocking off Phuket in Thailand, which slid to number three spot at 80.6 points.

Seychelles, Mauritius and Koh Samui were fourth, fifth and sixth placers with scores of 77.7, 75 and 73.7, respectively.

The rest of the top 10 were Cebu (seventh, 72.3), Langkawi (eight, 69.5), Lombok (ninth, 63.8), Zanzibar (tenth, 62.8)

The Readers Choice Awards have been conducted by Conde Nast Traveler Magazine since 1998.

Some 350,000 questionnaires were sent out to Conde Nast Traveler Magazine subscribers where they were asked to rate their choices for the different categories. The final tabulation was conducted by Media-mark Research, Inc., of New York City.

Conde Nast Traveler Magazine, a leading travel magazine, has a worldwide circulation of around 750,000 a month and 1.8 million hits on its website monthly. Its readers have been described as some of the most affluent, stylish and experienced travelers in the world.

Traveler Magazine is published by Conde Nast along with Allure, Brides, GQ, Vogue, Vanity fair, Tattler and Wired.

METHODOLOGY
Every year since 1988, a select sample of Condé Nast Traveler readers have taken the Readers' Choice Survey. In 2007, the questionnaires were made available to all readers, either as a 16-page partial edition of the survey (enclosed with their April or May issue) or through a secure Web site that contained the complete questionnaire. The final tabulations of 28,104 responses were done by Mediamark Research, Inc., of New York City. Organization Poll categories (Cities, Hotels, etc.) appear below, followed by the criteria by which each was evaluated. Questionnaires contained lists of candidates (individual cities, hotels, etc.), and space was allowed for write-ins. Only candidates that received a required minimum number of responses were deemed eligible for an award.

Evaluation: Each candidate was rated, criterion by criterion, as excellent, very good, good, fair, or poor. Criterion scores, which represent the percentage of respondents rating a candidate excellent or very good, were averaged to determine the final score; e.g., in the Islands category, Bali's 84.3 is the average of its scores for Activities, Atmosphere/Ambience, Beaches, Friendliness, Lodging, Restaurants, and Scenery.