Around 160 exhibitors are showcasing their products and goods made of raw materials distinctively found in the Visayas in the five-day '3rd One Town, One Product (OTOP) Visayas Island Fair' that kicked off today until Sunday at SM City Cebu.
Several booths have been set up displaying an array of products such as souvenir and novelty items, gift items, home decors, natural fiber, processed food, footwear and wearables that include fashion accessories, bags, shawls and head gears among others.
Organized by the Department of Trade and Industry (DTI) in Regions 6, 7 & 8, the annual trade fair is a marketing event that aims to assist the small and medium entrepreneurs to showcase and promote their products and boost sales revenues as well as find potential buyers for their items.
Elias Tecson, DTI-Cebu Project Management Division Chief during the Kapihan sa PIA this morning that featured the trade fair, bared there are 57 participants coming from Central Visayas and of this figure, 33 entrepreneurs from Cebu are joining the annual event.
Tecson said this is the second time Cebu has hosted the annual OTOP Fair, the first time was when the event was launched in 2006 while last year, the trade fair was held in Boracay Island, a popular tourist destination located in Region 6.
Lea Gonzales, DTI-6 Business Development Division Chief in the same forum disclosed there are 27 participating entrepreneurs from Western Visayas occupying 22 booths.
Well-known products and goods from Region 6 on display include delicacies such as biscocho, baked specialty products, casoy nuts from Guimaras, Barong Tagalog made of pina cloth from Kalibo in Aklan, cut foliage from Capiz and a mixture of gift and home items.
The annual trade fair is an identified marketing strategy under the OTOP Program of the DTI, which is a flagship program of President Gloria Macapagal-Arroyo to promote entrepreneurship and create jobs, according to Tecson.
Through the program, local chief executives tale the lead in identifying, developing, and promoting a specific product or service that has a competitive advantage, Tecson added.
The essence of the program is basically to help and support the micro, small and medium enterprises (MSMEs) to manufacture, offer and market distinctive products or services through the use of indigenous raw materials and local skills and talents, it is said.
Apart from encouraging entrepreneurship and local patronage of native products and generate jobs, the program also provides the means to experience their culture and heritage through the various towns and their specialties or delicacies, this is learned.
Tecson said the OTOP Program is a comprehensive assistance package through a convergence of services from national government agencies, local government units and the private sector. DTI is responsible for the advocacy of the program and marketing of the OTOP products while the Department of Science and Technology (DOST) and the Technical Education and Skills Development Authority (TESDA) focuses on the technology development assistance while the Department of Tourism takes charge in the tourism promotion of the cities and municipalities that are selling their areas as tourist destinations like Moalboal in Cebu, a world-class diving spot while the government financial institutions provide the financial aid to entrepreneurs.
Specific assistance given to entrepreneurs is business counseling, skills and entrepreneurial training, product design and development, appropriate technologies and marketing, Tecson revealed.
The program however, targets MSMEs with an asset size of not more than P100M which accounts for about 99 percent of business establishments. (PIA)
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