Cebu sets 3-day grand sales blitz, June 15-17

Taking advantage of its image as the country's premiere tourist destination Cebu's business sector is coming up with a three-day sales blitz next month dubbed "Shop Cebu" that will be participated by key tourism players and sprucing up local businesses.

"Shop Cebu," an undertaking of the Cebu Chamber of Commerce and Industry (CCCI) aims to establish Cebu as the region's shopping and dining destination. The event is one of the highlights of the Cebu Business Month (CBM) celebrated every June and spearheaded by the CCCI.

The three-day event will be a grand sales blitz among Cebu retailers as the malls in Cebu City will hold a three-day grand sale from June 15 to 17 with a midnight sale on the 16th. Hotels, restaurants, resto-bars, spas and other establishments will also offer discounts during the period.

The CCCI's tourism committee in-charge of the "Shop Cebu" event urges people to 'shop till you drop' from simple wristbands to T-shirts to musical instruments. It will also be a shopping adventure for shopping enthusiasts as one chooses from among handicraft centers, world-class malls and department stores that sell quality souvenir items like fashion accessories and furniture, handicrafted guitars and shellcraft goods.

Working together with the CCCI for the "Shop Cebu" event are the Cebu City Government, Cebu Provincial Government, ABS-CBN, Cebu Pacific and Taiheiyo Cement Philippines.

The CBM's twin focus for this years's celebration is on information and communication technology and tourism development under the theme "Let's Go Cebu!." (PIA)