The 3rd One-Town One-Product (OTOP) Visayas Island Fair has proven the Visayas entrepreneurs' flair for business by generating total sales of Php 26.3 million.
Held recently at the SM City Cebu Atrium, the OTOP Fair showcased products ranging from gift items, home decors, natural fiber, processed food to fashion accessories produced by 116 small and medium sized firms from regions 6, 7 and 8.
According to the Department of Trade and Industry (DTI) Central Visayas Office, the top seller for non-food category is Bohol Beads and Fibers; while top seller for food category is Maexel Chi Cha Bites.
Among the exporters and merchandisers that visited the trade fair include 33 Point 3, Angelique's Craft, Ran Bros Incorporated, Atin Ito Handicrafts, CTC Export Philippines and Manex Handicraft.
Special guests during the opening ceremony included Cebu Provincial Governor Gwendolyn Garcia and DTI Undersecretary Merly Cruz.
More than just a regular buy-and-sell event, the fair showed the originality and uniqueness of Central Philippines – the intricate designs of ethnic decorative ornaments, the distinctive native touch in classy fashion jewelry and the bursting flavors of local delicacies, DTI said.
The OTOP trade fair is an annual marketing event that aims to generate significant sales; train producers in dealing and negotiating with local and foreign buyers and exporters and develop new exporters from among the participants.
The OTOP Philippines project is a government program to strengthen countryside development by promoting entrepreneurship and creating jobs.
Under the OTOP, local chief executives take the lead by identifying a unique product or service offered by local folks, as well as developing and promoting these.
They have the task of consolidating services needed by industries to develop as a trademark for their respective localities, the DTI explained.
OTOP-Philippines provides a comprehensive assistance package through a convergence of services from LGUs, national government agencies and the private sector. This includes business counseling, skills and entrepreneurial training, product design and development, appropriate technologies and marketing.
The DTI said the OTOP-Philippines is designed to support micro, small and medium enterprises (MSME's) in the manufacturing and marketing of distinctive products and services to a much better level and achieve measurable results.
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